How to interview a social media manager

By | October 22, 2014

Hiring a social media manager can be a risky decision. There are hundreds to choose from so how do you choose and who ever you choose gets high level access to your personal information. Here are some points to follow when finding and hiring a social media media manager

  1. Make sure your potential manager knows about different reporting and publishing platforms such as Mugio Social, Hootsuite, or Buffer. A publishing platform is a 3rd party application that allows you to post to schedule posts in advance. They also allow you to post to all social networks at the same time. Why is this important? You would need a place to oversee your new hire activity. You will need a tool for that. A tool that will enable you to see how well your new hire is doing and control access to your accounts.

  2. Ask if he or she knows about various ranking algorithms that networks use that determine how well you social message will do. Essentially you will be asking for tricks to use for your social media campaigns to ensure maximum exposure. Specifically ask about Facebook Edge Rank it works by considering how strong the relationship is between a specific user and specific page, looks at the mix of comments, likes and shares a specific post has received and how much time has passed since a post was posted
  3. Ask about various advertisement platforms.  Get a sense of which platforms your candidate used, which once he would recommend for you.
    • Google+ uses Adwords for their ads
    • Facebook can run highly targeted ads
    • Twitter you have promoted posts and less targeted ads
    • Linkedin has targeted ads but works better with job postings and more company related news
    • Pinterest just started rolling out their advertising platform
  4. Talk about ad budget and how this agency operates. Do they charge for a campaign or do they keep a percentage of your ad budget instead. If they are only charging for a campaign this means that you input your budget and give the social media manager access to create ads using only that budget. If they are telling you to send them the money and they are running ads separately than they are most likely not using your full budget and taking a percent for themselves. This is a very unethical practice, but with reporting software like Mugio Social you can get full transparency of your advertising campaigns.
  5. Ask if they typically request their customer’s logins to their social accounts. The only good reason for this may be that on some networks there is really no way to create give authorized access to your account and thus if your social media manager is going to help you do things like redesign your profile areas on your account, this may be required. In all other cases your new hire should be able to conduct their entire operation through a 3rd part tool like Social Report. Learn more about managing your social credentials.
  6. Discuss workflow for publishing campaigns. Will you get a chance to review them? Will they present a road map of campaign activity for the next few months?
  7. Discuss the method of reporting this agency or a consultant uses. How often will get reports? What would these reports show? Ask about how they think the progress will be measured by? Here you would want them to talk about tracking conversions. All the things they will say about ‘reach’, and ‘engagement’, and ‘virality’ is all great – but in the end you would want them to show desire to prove the impact of your by setting up a conversion tracking mechanism.
  8. Check their own social profiles. Are they active? Check how many followers do they have? Are these followers legitimate or did they buy them?
  9. Certainly don’t forget to ask them about previous work experience. Specifically try to ask them to talk about customers that are similar to you and how they worked with them. What kind of results they were able to achieve.
  10. Definitely talk about where the work is being done. Do they do it themselves? Do they outsources? Not a huge deal but it can help you better manage your relationship with the team. Chances are also higher that efficiency will be lost if an extra layer of communication exists. The more direct the relationship the better!